BGame Project Multiplier Event in Valencia

On the 3rd of February took place the Multiplier Event devoted to the BGame project in Valencia (Spain) organized by FyG Consultores with collaboration of University of Valencia. BGame project aims to create a strategic management virtual game for SMEs to further improve the strategic management skills of SME employees and managers and extend the learning opportunities of individual adult learners in entrepreneurial contexts.

Along with University Students, Entrepreneurs and SME owners interested in innovation, management and business creation and development, the BGame multiplier meeting was held with the assistance of Master’s professors experienced on the use of gamification in business, as Isidre March, Director of Master Degree in Creating Managing Innovative Companies.

FyG Consultores prepared a dynamic conference in which the participants were able to find out more about the use of gamification in teaching and business in general, about the specific perks of the project in concrete and get familiar with BGame environment. The FyG team explained the functionality of innovative learning tool with its business scenarios (based on real life industrial companies). The Multiplier Event participants were informed about the roles of a player and actively learning and practice that can be achieved with a use of BGame risk-free environment and how this thought processes can easily be transferred from the simulated game real-life. As the attendants were regular users of this type of learning serious games, the use of BGame was a very interesting offer to them. For this reason, many of the users will consider BGame for their future use.

Also, having the opportunity to explain and contrast the opportunities that BGame offers to and audience who was already experienced with the use of gamification for different educational and management activities (such as creating a company of their own and learning how to expand it and make it efficient and worth it of investment) was a positive outcome as it allowed the session to be highly dynamic even from the start. The questions proposed were more direct and concrete, the interest in the project was real, and the willingness to try out the game was evident from the beginning of the event, not only at the end.

At the end of the event there was a time for discussion on the main benefits of the importance of ICT-based teaching methods for strategic management; Participants also shared their own experience with relation to their previous use of gamification as management tool.


For more information about the project:

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